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Digital Revolution: A Paradigm Shift in Jobs

Digital Revolution Paradigm Shift in Jobs by Mr. Kapil Sharma

Digital Revolution: A Paradigm Shift in Jobs

JSB students get an in-depth understanding of the transformation in jobs

Digital technology is ushering sweeping changes in people’s personal and professional lives. It is particularly redefining the job roles and designations in the industry. To help the students of the PGDM Batch 2021-23 better understand this transformation, Jaipuria School of Business organized a guest lecture on the topic ‘DIGITAL REVOLUTION: PARADIGM SHIFT IN JOBS’ on 17th July 2021.

To speak on the subject of such significance, the B-School invited Mr. Kapil Sharma, VP – Global Operations, NETSMARTZ. Mr. Sharma touched upon a number of relevant points about the digital revolution, its origins, its evolution, and the many benefits and challenges that stem from it.

Digital Revolution, according to him, has made a few traditional job roles redundant and, at the same time, created new kinds of jobs. The digital marketing industry, which apparently didn’t exist a few decades ago, is a good example of it. New job roles introduced by digital technology creates new industries, new learning streams and has a far-reaching impact on the education sector and the corporate world. 

Mr Sharma spoke of the changing pattern of jobs and work culture. Jobs, which could only be done in-person previously, are now being done online from remote locations. The internet and the resulting revolution in written communication through emails have speeded up the job process.

The speaker particularly delved on the impact of digitization on three important pillars of the economy:

  1. Information: Information has been democratized through the digital revolution. The abundant pool of information available online on almost any topic makes it easy to study, research, define one’s goals and even achieve them with the help of the trove of information.
  2. Interaction: Emails, Zoom meetings, WhatsApp, text messages, and social media have totally changed the way people interact in the 21st century. This interaction is quick and non-intrusive. It also gives the participants a chance to exclude themselves at will. Interaction facilitated by digital technology has changed interpersonal relations and connected the world as one virtual global village.
  3. Transaction: Digital revolution has made online transactions a norm. Cash transactions are increasingly being replaced by online transfer of money through handy digital tools and apps that facilitate a transaction with a few easy tips. Netbanking, likewise, has changed the way people transfer money from one account to another.

Despite all the advantages of digital technology, there is, however, a cause for concern as well. The speaker addressed this problem in his talk about Digital Revolution versus Digital Disruption.

Attended by the students of the PGDM Batch 2021-23, the session was part of JSB’s Virtual Pre-Orientation Programme titled PRARAMBH – JOURNEY TO EXCELLENCE.