Guest Lecture on Purpose Driven Marketing

The session was very educative and interactive where he emphasized that nowadays there is a shift from Branding to Purpose Marketing. He explained the impact of Purpose Marketing, and the, impression it leaves on the minds and hearts of people. Purpose Marketing encourages companies and brands to be trailblazers in their respective industries, it connects with the people through emotions. Mr. Gaurav said that purpose marketing is a Pull Marketing working on 3 Cs.

1. Cause
2. Conversation
3. Conversion

He added that its a bold bet where there is a shift from Available, Visual, Trend and Recommend (AVTR) to Available, Visual, Social and Recommend (AVSR).
The students enjoyed and learned thoroughly the concept.