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How to Leverage Hashtag Marketing by Dr. Nitin Kr Saxena

How to Leverage Hashtag Marketing by Dr. Nitin Kr Saxena

By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers.

So how precisely can hashtags do this for a business?


How do hashtags even work?

This article will cover everything you need to start using hashtags to market your business.

Hashtag Basics

Understanding how hashtags work in the social media ecosystem is the first step towards realizing how hashtags can be successfully used for a business.

What is a Hashtag?

A hashtag is a word or phrase, preceded by the hash (#) or pound sign without any spaces. The tag, including the # (eg. #digitalera) is denoted as the hashtag.

What is the Purpose of a Hashtag?

Hashtags are used on social media post to classify content, making it easier for users to search the right content. Hashtags are also use to increases awareness of your business.

Where are Hashtags Used?

Hashtags are most commonly used on Twitter and Instagram though one can also use them on Facebook, Google+ and Pinterest. Snapchat has banned the use of hashtag on their platform.

How Do Hashtags Work?

Hashtag are clickable links made by adding a hash sign before a word in a social media post. When users explore a particular hashtag by clicking on the hashtags or searching in the search bar, they will be shown all posts from public accounts using that hashtag, regardless of whether the user who posted them is following or followed by you.

Hashtag Marketing

How Do Businesses Use Hashtags?

Hashtags are a free, easy and powerful marketing tool that can multifold your visibility on social media, growth your engagement with followers, and strengthen your association with your audience. Hashtags help in

1. Increase Visibility

Use of hashtags in your social media posts will put your post in front of users searching for that particular hashtags. Social media users do a hashtag searches to find relevant information on topics of their interest, so including hashtags into your posts allows your post to show up in more search results and improve your visibility.

2. Increase Engagement

Adding hashtags increases the visibility of social media posts. The more frequently you use a hashtag, the more visibility of your posts increases, resulting in more followers, engagements, comments, and likes. By using hashtags, you’re increasing the chance of your post to be visible and attract users who are looking to engage with specific content.

3. Connect With Your Audience

Since hashtags increase your engagements and visibility, it also helps you in connecting with the right audience. Responding to comments may lead to a connection between your business and your target audiences as you’re actually responding to the potential customers.

When you use hashtags that are relevant to your target audience, you also demonstrate that you know them well, stay on top of trends, and have their best interests in mind. Not only does this earn trust from your target audience, but connecting with them in a relevant context also deepens your connection to them.

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About the Author

Dr. Nitin Kr Saxena

Dr. Nitin Kr Saxena is an Associate Professor in the Marketing area.