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International Marketing Conclave 2022

International Marketing Conclave 2022

Jaipuria School of Business, Ghaziabad (JSB) in collaboration with Indo-Gulf Marketing Association, Dubai has organized One Day Virtual International Marketing Conclave on “Marketing Disruptions in the Digital Era” on Saturday, February 19, 2022 via Zoom Platform. The event was live at

The inauguration ceremony was attended by more than 2,500 participants including corporate guests, academicians, industry experts, Entrepreneurs and students across the globe.

Prof. (Dr.) Tapan Kumar Nayak, Director, Jaipuria School of Business in his welcome address elucidated how digital transformation has taken place over 2 decades, and how educational institutions are bridging the skill gap among the students to adapt to the changing environment. Mr. Shishir Jaipuria, Chairman of Seth Anandram Jaipuria Group of Educational Institutions shared that ” The traditional notion of product and service-oriented marketing is now giving way to a customer-oriented marketing in which brands are continuously discovering new ways to connect with customers and providing personalized buying experiences.”

The keynote speaker, Mr Satya Upadhaya, Vice President, Citi, Australia brought new insights on the theme by laying stress on customer experience as new battle ground. Chief Guest of the occasion was Ms. Nadia Touil Louis, Head of Digital & eCommerce – Asia, Oceania, Africa – Nestle. She emphasized on the adoption of human aspects into technology to make it more impactful and manifest.

The vote of thanks was delivered by Prof (Dr) Mohanlal Agrawal, President, Indo-Gulf Marketing Association, Dubai.

The first panel session was on ‘Marketing Innovations in the Digital Era’. The panellist includes Mr. Sudhir Zutshi, Director Policy & strategy, New Initaitive, South Asia at UL, Mr Ashish Patel, Managing Director Morgan Franklin Consulting  USA, Prof. Satya Bhushan Dash, professor of Marketing IIM Lucknow, Mr. Rishikesh Patankar,  CEO of CSC Academy and chief operating officer: education at CSC e-governace Service India Limited.

The second panel session was on ‘Holistic Marketing in the Digital Era’. The panellists who discussed various issues on the Holistic Marketing included Prof. William Koehler, Dean of Regis Business School, Greater Boston, USA, Mr. Vinay Maheshwari, Executive Director and CEO,  Sakshi Media Group India, Mr. Faizan Ahmed, National head of digital transformation, revenue of The Hindu, India, Prof (Dr) Mohan Lal Agarwal, President of Indo Gulf Marketing Association Dubai

In the valedictory session Guest of Honor, Mr Nitin Sharma focused on how digital disruptions are making a mark in the healthcare industry and how students can prepare themselves for changing environments.

The entire International Marketing Conclave witnessed an enthusiastic response and participation from people from the Marketing lobby, reverent academicians, management students, industry leaders, business experts and entrepreneurs.

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