Knowledge Portal

Marketing Master Class by Prof. Abraham Koshy -Senior Professor IIM- Ahmedabad

Marketing Master Class by Prof. Abraham Koshy -Senior Professor IIM- Ahmedabad

The students and faculty of Jaipuria School of Business got a magnificent opportunity to attend a Master Class on Marketing by the Management Thought Leader Prof. Abraham Koshy, Senior Professor, IIM Ahmedabad.

The facilitator of the class was Dr. Timira Shukla (Dean Academics) and Dr. Nitin Kumar Saxena (Associate Professor). The objective of the session was to make students aware of various aspects of Marketing and increase their core knowledge about different types of marketing strategies adopted by the corporates.

Dr. SK Mahapatra, Director, JSB welcomed the Guest speaker and expressed his gratitude for sparing his valuable time is visiting JSB. Later, Prof. Koshy shared his views and approaches on different aspects of Marketing.

During the enlightening session, Prof. Koshy also touched the following points related to Marketing:

  • Understanding consumers.
  • Choosing/selecting the market
  • Choosing, designing, delivering, and managing customer value.
  • Analyzing Behavioral data using Analytical methods
  • How to build Conversation with consumers
  • Power of observation and inference building
  • Ability to understand deeper consumer value – what is the state consumers want to be
  • Ability to challenge current business models – what are the pain points of customers and how do we mitigate them

It was indeed an informative session and once in a lifetime opportunity for students.