Transformation of Organizational Culture from Permanent to Gig

Transformation of Organizational Culture from Permanent to Gig

Transformation of Organizational Culture from Permanent to Gig

Jaipuria School of Business conducts a lecture on the emerging Gig Culture to keep the students abreast of the latest transformation in organizations.

Organizational culture is undergoing a swift change in the corporate world of the Industrial Revolution 4.0. From the traditional permanent jobs, the organizations – and subsequently the economy – are tending towards a gig culture of greater independence and merit reward.

To highlight this change, Jaipuria School of Business, Ghaziabad, organized an online session on TRANSFORMATION OF ORGANIZATIONAL CULTURE FROM PERMANENT TO GIG by Ms Gauri Das, VP and Head HR, Indian Factoring and Finance Solutions Pvt. Ltd. Held on 24 July 2021, the lecture was part of the business school’s pre-orientation programme, titled Prarambh – Journey To Excellence.

From the get-go, Ms. Das laid out a broad outline to create a general understanding of the topic. She touched upon the important components of organizational culture: purpose and values, people, narratives, and leadership. Purpose gives direction to an organization’s growth and values determine the qualities it holds dear. People form the core of any organization. The organization is by them and because of them. Effective leadership determines the most judicious use of human capital.

But this human capital is undergoing a deep change due to the digital revolution and changing mindsets. What’s trending now, said Ms Das, is the emergence of a gig employee.

Gig employees are independent employees or freelancers who work on online platforms, or on a contract basis, or on-call to fulfil a role that the traditional worker used to do. Their flexible availability doesn’t compromise the quality of the work they bring to the table. Rather, gig employees give firms the chance to find the right specialist or expert for a particular kind of work, rather than allocating it to a full-time employee.

The question, however, arises: how sustainable will this gig culture be?

Ms. Das said the future of the gig culture will be defined by a few salient features:

  1. Stable pay and healthcare: Unlike the perception that gig jobs are temporary and lead to erratic earnings, the gig culture will, in the long run, lead to jobs with stable pay and better healthcare.
  2. Increased age diversity: Workers of diverse age groups will be able to find employment in the gig economy. This will only go on to promote healthy competition and access to better experience and expertise for the organizations.
  3. Adoption across industries: The gig culture shall be adaptable across industries. Organizations across different sectors shall be able to operate better and efficiently in a gig culture.

Ultimately, the aim of any organization and its employees is to succeed. According to Ms. Das, the 3 top ingredients of success are vision, exceptional execution, and exemplary culture.

The session saw an enthusiastic attendance by the students of PGDM Batch 2021-23 of Jaipuria School of Business.

The business school is now looking forward to the Orientation Programme on August 2, which will see the presence of several noted personalities from the corporate world.