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A curriculum that evolves every day

Advance your know-how with an experiential curriculum

JSB’s PGDM curriculum brings business leadership to the classroom. It is a result of constant reviews by the corporate fraternity in partnership with our academic advisory council members, industry associates and established alumni.
So apart from addressing ever-evolving industry needs and business dynamics, the focus has been largely based on 2020’s National Education Policy by the Ministry of Education, Govt. of India. This in turn aims at high thought progression, critical examination and problem-solving skills leading to employability & corporate readiness of JSBians.

Setting a sturdy
academic foundation

The course curriculum follows a robust structure. In the 1st year, all the students pursue the same course of study that enables them to build a firm foundation of management concepts. Subsequently in the final year, specializations are offered.

The first 3 terms (1st Year) are devoted to foundation courses, exhaustively covering core areas of management with a mandatory six-eight weeks Summer Internship for corporate exposure.

The next 3 terms (2nd Year) offer a bouquet of elective areas out of which 2 are to be chosen as part of dual specialization.

Core courses are compulsory for all students and comprise more than 50 percent of the entire curriculum. The core courses aim to inculcate fundamental contextual understanding, conceptual based knowledge, analytical skills and techniques, environmental cognizance and overall perspective, which will serve as the foundation of the programme. Elective courses – offered in terms IV & V provide students a profound understanding of various functional areas.

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CURRICULUM STRUCTURE – PGDM 2023-25

The below curriculum is proposed considering that the programme structure with dual specialisation has already been communicated to the students of PGDM 2023 – 25 Batch. It has offered 21 Credits in each of the specialisations which is the requirement for specialisation. In the proposed curriculum, the spirit of the Model Curriculum of AICTE (2018) has been maintained and development of the skills required by the modern industries is ensured.

The detailed structure of the curriculum for PGDM 2023-25 Batch is as follows:

I Year

Trimester I

S. No.Course CodeCourseCreditsHours
1T1CGM01Managerial Communication-I1.515
2T1COM01Quantitative Techniques-I220
3T1CAF01Financial Accounting220
4T1CIT01Information Systems & Office Automation220
5T1CEC01Managerial Economics330
6T1CMM01Marketing Management330
7T1CHR01Organizational Behavior330
8T1CDR01GACA110
9 Term End Viva0.5 
  TOTAL CREDITS18175

1

T1COC01

Tally ERP-9 (Compulsory)

1 credit

(workshop mode)

2

T1COC02

Design Thinking (Compulsory)

1 credit

(workshop mode)

3

T1COC03

Advanced MS-Office by Microsoft

(Compulsory)

1 credit

(Certification course)

Trimester II

S. No.

Course Code

Course

Credits

Hours

1

T2CGM02

Spoken Analysis & Communication

2

20

2

T2CEC02

Business Environment & Policy

3

30

3

T2CAF02

Cost Accounting

2

20

4

T2CHR02

Human Resource Management

2

20

5

T2CMM02

Applications in Marketing Management

2

20

6

T2COM02

Quantitative Techniques-II

2

20

7

T2COM03

Operations Management

3

30

8

T2CIT02

Emerging Technologies for Business

1

10

9

T2CIT03

AI in Business

2

20

10

T2CAF03

Working Capital Management

1

10

11

T2CDR02

GACA

1

10

12

 

Term End Viva

0.5

 

 

 

TOTAL CREDITS

21.5

210

1

T2COC04

Communication Workshop (Compulsory)

1 credit

(workshop mode)

2

T2COC05

Workshop on Cyber Security (Compulsory)

1 credit

(workshop mode)

Trimester III

S. No.

Course Code

Course

Credits

Hours

1

T3CGM03

Written Analysis & Communication

1.5

15

2

T3COM04

Business Research Methodology

3

30

3

T3CAF04

Financial Management

2

20

4

T3CEC03

International Business

3

30

5

T3CHR03

Negotiation

2

20

6

T3CMM03

Sales & Distribution Management

3

30

7

T3CMM04

Consumer Behaviour

3

30

8

T3CIT04

Data Analytics using R

2

20

9

T3CDR03

GACA

1

10

10

 

Term End Viva

0.5

 

 

 

TOTAL CREDITS

21

205

1

T3COC06

Diversity, Equity and Inclusiveness (Compulsory)

1 credit

(workshop mode)

II Year

Trimester IV

S. No.

Course Code

Course

Credits

Hours

1

T4CIN01

Summer Internship Project

3

6-8

weeks

2

T4CGM04

Strategic Management

3

30

3

 

Capstone Project

1

10

4

 

Functional Elective S1-1

3

30

5

 

Functional Elective S1-2

3

30

6

 

Functional Elective S1-3

3

30

7

 

Functional Elective S2-1

3

30

8

 

Functional Elective S2-2

3

30

9

 

Functional Elective S2-3

3

30

10

 

Open Elective (1)

3

30

11

 

Term End Viva

0.5

 

 

 

TOTAL CREDITS

28.5

250

Certification Courses*1 credit  (Choose any 1, Certification will run with minimum 50 students)

1

T4COC07

Digital & Social Media Marketing

2

T4COC08

Green Belt Six Sigma

3

T4COC09

Principle of Sustainable Finance (Green Finance)

4

T4COC10

Block Chains, Crypto Assets & Decentralised Finance

5

T4COC11

Negotiation in Service Sector

6

T4COC12

Strategic Story Telling

 Trimester V
S. No.Course CodeCourseCreditsHours
1 T5CGM05Legal Aspects of Business330
2 Capstone Project110
3 Sectoral Elective S1-4330
4 Sectoral Elective S1-5330
5 Sectoral Elective S2-4330
6 Sectoral Elective S2-5330
7 Open Elective (2)330
  TOTAL CREDITS19190

Workshops/Certification course/Pre-placement Training

1

T5COC13

Pre-Placement Training (IDP)

5 credit

2

T5COC14 – T5COC20

Area-wise certification course*

1 credit

3

T5COC21

Foreign Language**

Non-credit

 

*Students to choose any two-certification course. These will run with minimum 50 students.

*To be run with minimum 50 students

Trimester VI

S. No.

Course Code

Course

Credits

Hours

1

T6CGM06

Business Values, Ethics & Corporate Governance

2

20

2

T6CDR04

Capstone Project

1

10

 

 

TOTAL CREDITS

3

30

TOTAL CREDITS- 66.5 (Year -I) + 57.5 (Year -II) = 124 CREDITS

Specialisations (Electives)

Certifications: NISM, NCFM; Google Certification; SHRM, CPD NOTE:

  1. Students would be required to choose 3 and 2 Electives from the given basket in trimester IV and V respectively.
  2. Any of the Specialisations or given elective courses within specialisation would be offered only if that is opted by 20 students or more.

Course Code

Name of Subject

Functional (Choose 3 out of 6)

T4EMM21

Integrated Marketing Communications

T4EMM22

Product and Brand Management

T4EMM23

Customer Relationship Management

T4EMM24

International Marketing

T4EMM25

Marketing Analytics

T4EMM26

Digital & Social Media Marketing

Sectoral (Choose 2 out of 4)

T5EMM27

B2B Marketing

T5EMM28

Business Models for E- Commerce

T5EMM29

Retail & Omni Channel Business

T5EMM30

Marketing of Services

NIL

 Course Code

Name of Subject

Functional (Choose 3 out of 6)

T4EAF21

Security Analysis & Portfolio Management

T4EAF22

Financial Statement Analysis and Business Valuation

T4EAF23

International Financial Management

T4EAF24

Financial Technology (FINTECH)

T4EAF25

Risk Management in Commercial Banks

T4EAF26

Behavioural Finance

Sectoral (Choose 2 out of 4)

T5EAF27

Financial Planning & Wealth Management

T5EAF28

Derivatives and Risk Management

T5EAF29

Corporate Taxation

T5EAF30

Insurance and Risk Management

NIL

Course Code

Name of Subject

Functional (Choose 3 out of 6)

T4EHR21

Organizational Development & Change

T4EHR22

Talent Acquisition and Retention

T4EHR23

HR Analytics

T4EHR24

Learning & Development

T4EHR25

HRIS & Knowledge Management

T4EHR26

Compensation & Rewards

 

Sectoral (Choose 2 out of 4)

T5EHR27

Competency Mapping & Performance Management including Managing Employees Performance

T5EHR28

Employee Relation & Labour Laws

T5EHR29

Strategic Human Resource Management

T5EHR30

HR in Services Sector

Course Code

Name of Subject

Functional (Choose 3 0ut of 6)

T4EOM21

Supply Chain & Logistic Management

T4EOM22

TQM, Six Sigma & Lean Management

T4EOM23

Operations Strategy

T4EOM24

Production Planning & Control

T4EOM25

Project Management

T4EOM26

Operations Research

Sectoral (Choose 2 out of 4)

T5EOM27

Sales Operations Planning

T5EOM28

Supply Chain Modelling & Analytics

T5EOM29

Retail Operations Management

T5EOM30

Procurement & Sourcing

Course Code

Name of Subject

Functional (Choose 3 Out of 6)

T4EIB21

International Trade Operations & Documentation

T4EIB22

International Trade Logistics

T4EIB23

International Finance & Forex Management

T4EIB24

International Marketing

T4EIB25

International Business Law, IPR and Contracts

T4EIB26

Cross Cultural Management

Sectoral (Choose 2 out of 3)

T5EIB27

Sectoral Strategy for International Business

T5EIB28

Trade and Geopolitics

T5EIB29

Emerging Markets

Course Code

Name of Subject

Functional (Choose 3 0ut of 6)

T4EBA21

SQL for Business Intelligence

T4EBA22

Data Science using Python

T4EBA23

Data Visualization using Tableau

T4EBA24

Predictive Modelling

T4EBA25

Big Data Analytics

T4EBA26

Cloud Computing with AWS

Sectoral (Choose 2 out of 5)

T5EBA27

Marketing Analytics

T5EBA28

HR Analytics

T5EBA29

FINTECH

T5EBA30

Operations & Supply Chain Analytics

T5EBA31

Innovation & Technology Management in Tourism & Hospitality

Open Electives (Choose any 2 Open Electives)

  • Management of Banking & Financial Services (3) – Finance
  • Innovation & Entrepreneurship (3) – Finance
  • Supply Chain Management (3) – Operations
  • Cross Cultural Management (3) - HR
  • Google Dashboard Reporting (3) - BA
  • International Marketing (3) – IB
  • International Trade Logistics (3) – IB
  • Customer Relationship Management (3) – HR
  • Strategic Leadership (3) – HR

Area Wise Certifications (1 each) for Dual Specializations

  • Sales & Negotiation (Marketing Area)
  • NISM Series – V (Finance Area)
  • NCFM (Banking Sector Module, Treasury Management Module, Insurance Module) – Finance Area
  • Digital HR 2.0 – AIHR (HR Area)
  • Supply Chain Analytics (OP Area)
  • Data Mining using Power BI (BA Area)
  • Export Import Management / Logistics (IB Area)

Trimester I

  • Business Communication-I
  • Business Statistics Using Excel
  • Financial Accounting
  • Information Systems for Managers
  • Managerial Economics
  • Marketing Management-I
  • Organizational Behavior
  • GACA
  • Design Thinking
  • Business Analytics
  • Advanced MS-Office by Microsoft
    (compulsory for all)

Trimester II

  • Business Communication-II
  • Business Environment & Policy
  • Cost Accounting
  • Human Resource Management
  • Marketing Management-II
  • Operations Management
  • Operations Research
  • GACA
  • Certification Courses*:
  • Digital & Social Media Marketing (MSME)
  • Green Belt Six Sigma (MSME)

Trimester III

  • Business Communication-III
  • Business Research Methodology
  • Financial Management
  • International Business & Geopolitics
  • Negotiation
  • Sales & Distribution Management
  • Strategic Management
  • GACA
  • Certification Courses*:
  • Financial Markets Product & Planning
  • Sales Negotiation (MSME)

Trimester IV

  • Summer Internship Project
  • Consumer Behavior
  • Capstone Project
  • Functional Elective S1-1
  • Functional Elective S1-2
  • Functional Elective S1-3
  • Functional Elective S2-1
  • Functional Elective S2-2
  • Functional Elective S2-3
  • Open Elective (1)
  • Workshops/Certification course/
    Pre-placement Training:
  • SDGs for Managers
  • Area-wise certification course
  • Pre-placement training

Trimester V

  • Legal Aspects of Business
  • Capstone Project
  • Sectoral Elective S1-4
  • Sectoral Elective S1-5
  • Sectoral Elective S2-4
  • Sectoral Elective S2-5
  • Open Elective (2)
  • Workshops/Certification course/
    Pre-placement Training:
  • Universal Human Values
  • Pre-placement training
  • Area-wise certification course
  • Foreign Language**

Trimester VI

  • Value & Ethics
  • Capstone Project

Electives

  • Integrated Marketing Communications
  • Product and Brand Management
  • Customer Relationship Management
  • International Marketing
  • Marketing Analytics
  • Digital Marketing & Social Media
  • Marketing of Services
  • B2B Marketing
  • Business Models for Ecommerce
  • Retail & Luxury Business
  • Security analysis & Portfolio Management
  • Financial Statement Analysis and Business Valuation
  • International Financial Management
  • Financial Technology (FINTECH)
  • Mergers, Acquisitions & Corporate Restructuring
  • Behavioural Finance
  • Trading Strategies & Advanced Equity Research
  • Derivatives and Risk Management
  • Corporate Taxation
  • Banking Insurance and Financial Services
  • Organizational Development & Change
  • Talent Acquisition and Retention
  • HR Analytics
  • Learning & Development
  • Human Resource Planning
  • Compensation & Rewards
  • Competency Mapping & Performance Management
  • Industrial Relation & Labour Laws
  • International Human Resource Management
  • HR in Services Sector
  • Supply Chain Management
  • TQM, Six Sigma & Lean Management
  • Operations Strategy
  • Production Planning & Control
  • Project Management
  • Advanced Operations Management
  • Sales Operations Planning
  • Supply Chain Modelling & Analytics
  • Retail Operations Management
  • Procurement & Sourcing
  • International Trade Operations & Documentation
  • International Trade Logistics
  • International Marketing
  • International Finance & Forex Management
  • Port & Shipping Management
  • International Business Law, IPR and Contracts
  • Customs & Excise Management
  • Business in EU and NAFTA
  • Sectoral Strategy for International Business
  • Resource & Business in Africa
  • Data Analytics using R
  • Data Science using Python
  • Data Visualization using Tableau
  • Data Mining using Power BI
  • Big Data Analytics
  • Cloud Computing with AWS
  • Block Chain for Business
  • Web & Social Media Analytics
  • Financial Modelling
  • Marketing Analytics
  • Supply Chain Management
  • Corporate Governance and CSR
  • Cross Cultural Management
  • Dashboard Reporting
  • Export-Import Documentation
  • Customer Relationship Management
  • Entrepreneurship Development
  • Strategic Leadership
  • Sales & Negotiation (Marketing Area)
  • Investment Analysis and Portfolio Management- (Finance Area)
  • SAP HR/Talent Acquisition from AIHR (HR Area)
  • Supply Chain Analytics (OP Area)
  • Artificial Intelligence with Python (BA Area)
  • Export Import Management/Logistics (IB Area)

Credit System

The concept of credit is used to compute the workload of a course. As per norms, a three-credit course requires a commitment of about 30 hours from students for classroom teaching pedagogy (usually 20 sessions of 90 minutes each) and the Experiential learning activities to be utilized for group activities and assignments.

S. NoCoursesNo. of SubjectsTermsCredits
1Core Courses
27I-IV
67
2Elective Courses
12(5+5+2)IV-V
36
3Industry Oriented Certifications
5(3+2)I-V
05
4SIPIV
03
5Pre-Placement Trainings
2V-VI
05
6Capstone Project
IV-VI
05
7Workshops
4I-V
05
8Trimester End Viva1I-V03
Total Credits51I-VI129

Dual Specialization

JSB’s flagship PGDM program offers Dual Specialisation in the 2nd year wherein students can choose any 2 specialisation areas out of six domain areas i.e. Marketing, Finance, Human Resource, Operations & Supply Chain Management, Business Analytics and International Business.

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