MS. Nadia Touil Louis, Head of Digital & eCommerce – Asia Oceania Africa, Nestlé, Singapore.

“The marketing concept is based on her four pillars: Target market, customer needs, integrated marketing, profitability. ”

Using the diverse disciplines of the social sciences, it examines the economic, social, political, technological, and other changes that have created a growing awareness of the interconnectedness of people and places around the world. Modern marketing theory involves co-creation. This theory suggests building a bridge between customers and businesses through gamification. A practical example is engaging customers through social media content related to their needs, or writing useful information in an article blog post.