A curriculum that evolves every day
Advance your know-how with an experiential curriculum
JSB’s PGDM curriculum brings business leadership to the classroom. It is a result of constant reviews by the corporate fraternity in partnership with our academic advisory council members, industry associates and established alumni.
So apart from addressing ever-evolving industry needs and business dynamics, the focus has been largely based on 2020’s National Education Policy by the Ministry of Education, Govt. of India. This in turn aims at high thought progression, critical examination and problem-solving skills leading to employability & corporate readiness of JSBians.
Setting a sturdy
academic foundation
The course curriculum follows a robust structure. In the 1st year, all the students pursue the same course of study that enables them to build a firm foundation of management concepts. Subsequently in the final year, specializations are offered.
The first 3 terms (1st Year) are devoted to foundation courses, exhaustively covering core areas of management with a mandatory six-eight weeks Summer Internship for corporate exposure.
The next 3 terms (2nd Year) offer a bouquet of elective areas out of which 2 are to be chosen as part of dual specialization.
Core courses are compulsory for all students and comprise more than 50 percent of the entire curriculum. The core courses aim to inculcate fundamental contextual understanding, conceptual based knowledge, analytical skills and techniques, environmental cognizance and overall perspective, which will serve as the foundation of the programme. Elective courses – offered in terms IV & V provide students a profound understanding of various functional areas.
CURRICULUM STRUCTURE – PGDM 2023-25
The below curriculum is proposed considering that the programme structure with dual specialisation has already been communicated to the students of PGDM 2023 – 25 Batch. It has offered 21 Credits in each of the specialisations which is the requirement for specialisation. In the proposed curriculum, the spirit of the Model Curriculum of AICTE (2018) has been maintained and development of the skills required by the modern industries is ensured.
The detailed structure of the curriculum for PGDM 2023-25 Batch is as follows:
I Year
Trimester I | ||||
| S. No. | Course Code | Course | Credits | Hours |
| 1 | T1CGM01 | Managerial Communication-I | 1.5 | 15 |
| 2 | T1COM01 | Quantitative Techniques-I | 2 | 20 |
| 3 | T1CAF01 | Financial Accounting | 2 | 20 |
| 4 | T1CIT01 | Information Systems & Office Automation | 2 | 20 |
| 5 | T1CEC01 | Managerial Economics | 3 | 30 |
| 6 | T1CMM01 | Marketing Management | 3 | 30 |
| 7 | T1CHR01 | Organizational Behavior | 3 | 30 |
| 8 | T1CDR01 | GACA | 1 | 10 |
| 9 | Term End Viva | 0.5 | ||
| TOTAL CREDITS | 18 | 175 | ||
1 | T1COC01 | Tally ERP-9 (Compulsory) | 1 credit (workshop mode) |
2 | T1COC02 | Design Thinking (Compulsory) | 1 credit (workshop mode) |
3 | T1COC03 | Advanced MS-Office by Microsoft (Compulsory) | 1 credit (Certification course) |
Trimester II | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T2CGM02 | Spoken Analysis & Communication | 2 | 20 |
2 | T2CEC02 | Business Environment & Policy | 3 | 30 |
3 | T2CAF02 | Cost Accounting | 2 | 20 |
4 | T2CHR02 | Human Resource Management | 2 | 20 |
5 | T2CMM02 | Applications in Marketing Management | 2 | 20 |
6 | T2COM02 | Quantitative Techniques-II | 2 | 20 |
7 | T2COM03 | Operations Management | 3 | 30 |
8 | T2CIT02 | Emerging Technologies for Business | 1 | 10 |
9 | T2CIT03 | AI in Business | 2 | 20 |
10 | T2CAF03 | Working Capital Management | 1 | 10 |
11 | T2CDR02 | GACA | 1 | 10 |
12 |
| Term End Viva | 0.5 |
|
|
| TOTAL CREDITS | 21.5 | 210 |
1 | T2COC04 | Communication Workshop (Compulsory) | 1 credit (workshop mode) |
2 | T2COC05 | Workshop on Cyber Security (Compulsory) | 1 credit (workshop mode) |
Trimester III | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T3CGM03 | Written Analysis & Communication | 1.5 | 15 |
2 | T3COM04 | Business Research Methodology | 3 | 30 |
3 | T3CAF04 | Financial Management | 2 | 20 |
4 | T3CEC03 | International Business | 3 | 30 |
5 | T3CHR03 | Negotiation | 2 | 20 |
6 | T3CMM03 | Sales & Distribution Management | 3 | 30 |
7 | T3CMM04 | Consumer Behaviour | 3 | 30 |
8 | T3CIT04 | Data Analytics using R | 2 | 20 |
9 | T3CDR03 | GACA | 1 | 10 |
10 |
| Term End Viva | 0.5 |
|
|
| TOTAL CREDITS | 21 | 205 |
1 | T3COC06 | Diversity, Equity and Inclusiveness (Compulsory) | 1 credit (workshop mode) |
II Year
Trimester IV | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T4CIN01 | Summer Internship Project | 3 | 6-8 weeks |
2 | T4CGM04 | Strategic Management | 3 | 30 |
3 |
| Capstone Project | 1 | 10 |
4 |
| Functional Elective S1-1 | 3 | 30 |
5 |
| Functional Elective S1-2 | 3 | 30 |
6 |
| Functional Elective S1-3 | 3 | 30 |
7 |
| Functional Elective S2-1 | 3 | 30 |
8 |
| Functional Elective S2-2 | 3 | 30 |
9 |
| Functional Elective S2-3 | 3 | 30 |
10 |
| Open Elective (1) | 3 | 30 |
11 |
| Term End Viva | 0.5 |
|
|
| TOTAL CREDITS | 28.5 | 250 |
Certification Courses*1 credit (Choose any 1, Certification will run with minimum 50 students)
1 | T4COC07 | Digital & Social Media Marketing |
2 | T4COC08 | Green Belt Six Sigma |
3 | T4COC09 | Principle of Sustainable Finance (Green Finance) |
4 | T4COC10 | Block Chains, Crypto Assets & Decentralised Finance |
5 | T4COC11 | Negotiation in Service Sector |
6 | T4COC12 | Strategic Story Telling |
| Trimester V | ||||
| S. No. | Course Code | Course | Credits | Hours |
| 1 | T5CGM05 | Legal Aspects of Business | 3 | 30 |
| 2 | Capstone Project | 1 | 10 | |
| 3 | Sectoral Elective S1-4 | 3 | 30 | |
| 4 | Sectoral Elective S1-5 | 3 | 30 | |
| 5 | Sectoral Elective S2-4 | 3 | 30 | |
| 6 | Sectoral Elective S2-5 | 3 | 30 | |
| 7 | Open Elective (2) | 3 | 30 | |
| TOTAL CREDITS | 19 | 190 | ||
Workshops/Certification course/Pre-placement Training
1 | T5COC13 | Pre-Placement Training (IDP) | 5 credit |
2 | T5COC14 – T5COC20 | Area-wise certification course* | 1 credit |
3 | T5COC21 | Foreign Language** | Non-credit |
*Students to choose any two-certification course. These will run with minimum 50 students.
*To be run with minimum 50 students
Trimester VI | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T6CGM06 | Business Values, Ethics & Corporate Governance | 2 | 20 |
2 | T6CDR04 | Capstone Project | 1 | 10 |
|
| TOTAL CREDITS | 3 | 30 |
TOTAL CREDITS- 66.5 (Year -I) + 57.5 (Year -II) = 124 CREDITS
Specialisations (Electives)
Certifications: NISM, NCFM; Google Certification; SHRM, CPD NOTE:
- Students would be required to choose 3 and 2 Electives from the given basket in trimester IV and V respectively.
- Any of the Specialisations or given elective courses within specialisation would be offered only if that is opted by 20 students or more.
Course Code | Name of Subject |
Functional (Choose 3 out of 6) | |
T4EMM21 | Integrated Marketing Communications |
T4EMM22 | Product and Brand Management |
T4EMM23 | Customer Relationship Management |
T4EMM24 | International Marketing |
T4EMM25 | Marketing Analytics |
T4EMM26 | Digital & Social Media Marketing |
Sectoral (Choose 2 out of 4) | |
T5EMM27 | B2B Marketing |
T5EMM28 | Business Models for E- Commerce |
T5EMM29 | Retail & Omni Channel Business |
T5EMM30 | Marketing of Services |
NIL | |
Course Code | Name of Subject |
Functional (Choose 3 out of 6) | |
T4EAF21 | Security Analysis & Portfolio Management |
T4EAF22 | Financial Statement Analysis and Business Valuation |
T4EAF23 | International Financial Management |
T4EAF24 | Financial Technology (FINTECH) |
T4EAF25 | Risk Management in Commercial Banks |
T4EAF26 | Behavioural Finance |
Sectoral (Choose 2 out of 4) | |
T5EAF27 | Financial Planning & Wealth Management |
T5EAF28 | Derivatives and Risk Management |
T5EAF29 | Corporate Taxation |
T5EAF30 | Insurance and Risk Management |
NIL | |
Course Code | Name of Subject |
Functional (Choose 3 out of 6) | |
T4EHR21 | Organizational Development & Change |
T4EHR22 | Talent Acquisition and Retention |
T4EHR23 | HR Analytics |
T4EHR24 | Learning & Development |
T4EHR25 | HRIS & Knowledge Management |
T4EHR26 | Compensation & Rewards
|
Sectoral (Choose 2 out of 4) | |
T5EHR27 | Competency Mapping & Performance Management including Managing Employees Performance |
T5EHR28 | Employee Relation & Labour Laws |
T5EHR29 | Strategic Human Resource Management |
T5EHR30 | HR in Services Sector |
Course Code | Name of Subject |
Functional (Choose 3 0ut of 6) | |
T4EOM21 | Supply Chain & Logistic Management |
T4EOM22 | TQM, Six Sigma & Lean Management |
T4EOM23 | Operations Strategy |
T4EOM24 | Production Planning & Control |
T4EOM25 | Project Management |
T4EOM26 | Operations Research |
Sectoral (Choose 2 out of 4) | |
T5EOM27 | Sales Operations Planning |
T5EOM28 | Supply Chain Modelling & Analytics |
T5EOM29 | Retail Operations Management |
T5EOM30 | Procurement & Sourcing |
Course Code | Name of Subject |
Functional (Choose 3 Out of 6) | |
T4EIB21 | International Trade Operations & Documentation |
T4EIB22 | International Trade Logistics |
T4EIB23 | International Finance & Forex Management |
T4EIB24 | International Marketing |
T4EIB25 | International Business Law, IPR and Contracts |
T4EIB26 | Cross Cultural Management |
Sectoral (Choose 2 out of 3) | |
T5EIB27 | Sectoral Strategy for International Business |
T5EIB28 | Trade and Geopolitics |
T5EIB29 | Emerging Markets |
Course Code | Name of Subject |
Functional (Choose 3 0ut of 6) | |
T4EBA21 | SQL for Business Intelligence |
T4EBA22 | Data Science using Python |
T4EBA23 | Data Visualization using Tableau |
T4EBA24 | Predictive Modelling |
T4EBA25 | Big Data Analytics |
T4EBA26 | Cloud Computing with AWS |
Sectoral (Choose 2 out of 5) | |
T5EBA27 | Marketing Analytics |
T5EBA28 | HR Analytics |
T5EBA29 | FINTECH |
T5EBA30 | Operations & Supply Chain Analytics |
T5EBA31 | Innovation & Technology Management in Tourism & Hospitality |
Open Electives (Choose any 2 Open Electives)
- Management of Banking & Financial Services (3) – Finance
- Innovation & Entrepreneurship (3) – Finance
- Supply Chain Management (3) – Operations
- Cross Cultural Management (3) - HR
- Google Dashboard Reporting (3) - BA
- International Marketing (3) – IB
- International Trade Logistics (3) – IB
- Customer Relationship Management (3) – HR
- Strategic Leadership (3) – HR
Area Wise Certifications (1 each) for Dual Specializations
- Sales & Negotiation (Marketing Area)
- NISM Series – V (Finance Area)
- NCFM (Banking Sector Module, Treasury Management Module, Insurance Module) – Finance Area
- Digital HR 2.0 – AIHR (HR Area)
- Supply Chain Analytics (OP Area)
- Data Mining using Power BI (BA Area)
- Export Import Management / Logistics (IB Area)
Trimester I
- Business Communication-I
- Business Statistics Using Excel
- Financial Accounting
- Information Systems for Managers
- Managerial Economics
- Marketing Management-I
- Organizational Behavior
- GACA
- Design Thinking
- Business Analytics
- Advanced MS-Office by Microsoft
(compulsory for all)
Trimester II
- Business Communication-II
- Business Environment & Policy
- Cost Accounting
- Human Resource Management
- Marketing Management-II
- Operations Management
- Operations Research
- GACA
- Certification Courses*:
- Digital & Social Media Marketing (MSME)
- Green Belt Six Sigma (MSME)
Trimester III
- Business Communication-III
- Business Research Methodology
- Financial Management
- International Business & Geopolitics
- Negotiation
- Sales & Distribution Management
- Strategic Management
- GACA
- Certification Courses*:
- Financial Markets Product & Planning
- Sales Negotiation (MSME)
Trimester IV
- Summer Internship Project
- Consumer Behavior
- Capstone Project
- Functional Elective S1-1
- Functional Elective S1-2
- Functional Elective S1-3
- Functional Elective S2-1
- Functional Elective S2-2
- Functional Elective S2-3
- Open Elective (1)
- Workshops/Certification course/
Pre-placement Training: - SDGs for Managers
- Area-wise certification course
- Pre-placement training
Trimester V
- Legal Aspects of Business
- Capstone Project
- Sectoral Elective S1-4
- Sectoral Elective S1-5
- Sectoral Elective S2-4
- Sectoral Elective S2-5
- Open Elective (2)
- Workshops/Certification course/
Pre-placement Training: - Universal Human Values
- Pre-placement training
- Area-wise certification course
- Foreign Language**
Trimester VI
- Value & Ethics
- Capstone Project
Electives
- Integrated Marketing Communications
- Product and Brand Management
- Customer Relationship Management
- International Marketing
- Marketing Analytics
- Digital Marketing & Social Media
- Marketing of Services
- B2B Marketing
- Business Models for Ecommerce
- Retail & Luxury Business
- Security analysis & Portfolio Management
- Financial Statement Analysis and Business Valuation
- International Financial Management
- Financial Technology (FINTECH)
- Mergers, Acquisitions & Corporate Restructuring
- Behavioural Finance
- Trading Strategies & Advanced Equity Research
- Derivatives and Risk Management
- Corporate Taxation
- Banking Insurance and Financial Services
- Organizational Development & Change
- Talent Acquisition and Retention
- HR Analytics
- Learning & Development
- Human Resource Planning
- Compensation & Rewards
- Competency Mapping & Performance Management
- Industrial Relation & Labour Laws
- International Human Resource Management
- HR in Services Sector
- Supply Chain Management
- TQM, Six Sigma & Lean Management
- Operations Strategy
- Production Planning & Control
- Project Management
- Advanced Operations Management
- Sales Operations Planning
- Supply Chain Modelling & Analytics
- Retail Operations Management
- Procurement & Sourcing
- International Trade Operations & Documentation
- International Trade Logistics
- International Marketing
- International Finance & Forex Management
- Port & Shipping Management
- International Business Law, IPR and Contracts
- Customs & Excise Management
- Business in EU and NAFTA
- Sectoral Strategy for International Business
- Resource & Business in Africa
- Data Analytics using R
- Data Science using Python
- Data Visualization using Tableau
- Data Mining using Power BI
- Big Data Analytics
- Cloud Computing with AWS
- Block Chain for Business
- Web & Social Media Analytics
- Financial Modelling
- Marketing Analytics
- Supply Chain Management
- Corporate Governance and CSR
- Cross Cultural Management
- Dashboard Reporting
- Export-Import Documentation
- Customer Relationship Management
- Entrepreneurship Development
- Strategic Leadership
- Sales & Negotiation (Marketing Area)
- Investment Analysis and Portfolio Management- (Finance Area)
- SAP HR/Talent Acquisition from AIHR (HR Area)
- Supply Chain Analytics (OP Area)
- Artificial Intelligence with Python (BA Area)
- Export Import Management/Logistics (IB Area)
Credit System
The concept of credit is used to compute the workload of a course. As per norms, a three-credit course requires a commitment of about 30 hours from students for classroom teaching pedagogy (usually 20 sessions of 90 minutes each) and the Experiential learning activities to be utilized for group activities and assignments.
| S. No | Courses | No. of Subjects | Terms | Credits |
|---|---|---|---|---|
| 1 | Core Courses | 27 | I-IV | 67 |
| 2 | Elective Courses | 12(5+5+2) | IV-V | 36 |
| 3 | Industry Oriented Certifications | 5(3+2) | I-V | 05 |
| 4 | SIP | IV | 03 | |
| 5 | Pre-Placement Trainings | 2 | V-VI | 05 |
| 6 | Capstone Project | IV-VI | 05 | |
| 7 | Workshops | 4 | I-V | 05 |
| 8 | Trimester End Viva | 1 | I-V | 03 |
| Total Credits | 51 | I-VI | 129 |
Dual Specialization
JSB’s flagship PGDM program offers Dual Specialisation in the 2nd year wherein students can choose any 2 specialisation areas out of six domain areas i.e. Marketing, Finance, Human Resource, Operations & Supply Chain Management, Business Analytics and International Business.