A curriculum that evolves every day
Advance your know-how with an experiential curriculum
JSB’s PGDM curriculum brings business leadership to the classroom. It is a result of constant reviews by the corporate fraternity in partnership with our academic advisory council members, industry associates and established alumni.
So apart from addressing ever-evolving industry needs and business dynamics, the focus has been largely based on 2020’s National Education Policy by the Ministry of Education, Govt. of India. This in turn aims at high thought progression, critical examination and problem-solving skills leading to employability & corporate readiness of JSBians.
Setting a sturdy
academic foundation
The course curriculum follows a robust structure. In the 1st year, all the students pursue the same course of study that enables them to build a firm foundation of management concepts. Subsequently in the final year, specializations are offered.
The first 3 terms (1st Year) are devoted to foundation courses, exhaustively covering core areas of management with a mandatory six-eight weeks Summer Internship for corporate exposure.
The next 3 terms (2nd Year) offer a bouquet of elective areas out of which 2 are to be chosen as part of dual specialization.
Core courses are compulsory for all students and comprise more than 50 percent of the entire curriculum. The core courses aim to inculcate fundamental contextual understanding, conceptual based knowledge, analytical skills and techniques, environmental cognizance and overall perspective, which will serve as the foundation of the programme. Elective courses – offered in terms IV & V provide students a profound understanding of various functional areas.
CURRICULUM STRUCTURE – PGDM 2023-25
Jaipuria School of Business in line with AICTE Model Curriculum has finalized the below curriculum after due diligence & deliberations. The curriculum offers dual specialization with 18 credits each. The total credit at the end of the program is 120 credits including core courses, electives and other courses.
The detailed structure of the curriculum for PGDM 2024-26 Batch is as follows:
I Year
Trimester I | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T1CGM01 | Managerial Communication | 1.5 | 15 |
2 | T1COM01 | Quantitative Techniques-I | 2 | 20 |
3 | T1CAF01 | Financial Accounting | 2 | 20 |
4 | T1CIT01 | Introduction to Business Analytics | 2 | 20 |
5 | T1CEC01 | Managerial Economics | 3 | 30 |
6 | T1CMM01 | Marketing Management | 3 | 30 |
7 | T1CHR01 | Organizational Behavior | 3 | 30 |
8 | T1CDR01 | GACA-I | 1 | 10 |
9 | Term End Viva | 1 | ||
TOTAL CREDITS | 18.5 | 175 | ||
1 | T1COC01 | Design Thinking (Compulsory) | 1 credit (workshop) |
2 | T1COC02 | Cyber Security (Compulsory) | 1 credit (workshop) |
Trimester II | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T2CGM02 | Written Analysis & Communication | 1.5 | 15 |
2 | T2CEC02 | Business Environment & Policy | 3 | 30 |
3 | T2CAF02 | Cost Accounting | 2 | 20 |
4 | T2CHR02 | Human Resource Management | 2 | 20 |
5 | T2CMM02 | Applied Marketing | 3 | 30 |
6 | T2COM02 | Quantitative Techniques-II | 2 | 20 |
7 | T2COM03 | Operations Management | 3 | 30 |
8 | T2CIT02 | Application of Excel | 1 | 10 |
9 | T2CIT03 | AI for Business | 2 | 20 |
10 | T2CDR02 | GACA-II | 1 | 10 |
11 | Term End Viva | 1 | ||
TOTAL CREDITS | 21.5 | 205 | ||
1 | T2COC03 | Diversity, Equity and Inclusiveness (Compulsory) | 1 credit (workshop) |
2 | T2COC04 | Indian Values & Ethos (Compulsory) | 1 credit (workshop) |
3 | T2COC05 | Advanced MS-Office by Microsoft (Compulsory) | Non-credit (Certification course) |
Trimester III | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T3CGM03 | Spoken Analysis & Communication | 2 | 20 |
2 | T3COM04 | Business Research Methodology | 2 | 20 |
3 | T3CAF03 | Financial Management | 3 | 30 |
4 | T3CEC03 | International Business | 2 | 20 |
5 | T3CHR03 | Negotiation & Collective Bargaining | 2 | 20 |
6 | T3CMM03 | Sales & Distribution Management | 2 | 20 |
7 | T3CMM04 | Consumer Behaviour | 2 | 20 |
8 | T3CIT04 | Data Analytics | 3 | 30 |
9 | T3CDR03 | GACA-III | 1 | 10 |
10 | Term End Viva | 1 | ||
TOTAL CREDITS | 20 | 190 | ||
1 | T3COC06 | Theatre Workshop (Compulsory) | 1 credit (workshop) |
2 | T3COC07 | Tourism Concepts and Linkages (Compulsory) | 0.5 credit (workshop) |
3 | T3COC08 | Case Studies in Tourism (Compulsory) | 0.5 credit (workshop) |
II Year
Trimester IV | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T4CIN01 | Summer Internship Project | 3 | 6-8 weeks |
2 | T4CGM04 | Strategic Management | 2 | 20 |
3 |
| Capstone Project | 1 | 10 |
4 |
| Functional Elective S1-1 | 3 | 30 |
5 |
| Functional Elective S1-2 | 3 | 30 |
6 |
| Functional Elective S1-3 | 3 | 30 |
7 |
| Functional Elective S2-1 | 3 | 30 |
8 |
| Functional Elective S2-2 | 3 | 30 |
9 |
| Functional Elective S2-3 | 3 | 30 |
10 |
| Open Elective (1) | 3 | 30 |
|
| TOTAL CREDITS | 27 | 240 |
1 | T4COC09 | Universal Human Values (Compulsory) | 1 credit (workshop) |
2 | T4COC10 | AI & Technology integration in Marketing (Compulsory) | 1 credit (workshop) |
3 |
| Area-wise certification course (Compulsory) | Non-credit |
Trimester V | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T5CGM05 | Legal Aspects of Business | 3 | 30 |
2 |
| Capstone Project | 1 | 10 |
3 |
| Sectoral Elective S1-4 | 3 | 30 |
4 |
| Sectoral Elective S1-5 | 3 | 30 |
5 |
| Sectoral Elective S2-4 | 3 | 30 |
6 |
| Sectoral Elective S2-5 | 3 | 30 |
7 |
| Open Elective (2) | 3 | 30 |
|
| TOTAL CREDITS | 19 | 190 |
1 | T5COC11 | Pre-Placement Training (IDP) | 3 credit |
2 |
| Area-wise certification course (Compulsory) | Non-credit |
3 |
| Foreign Language* | Non-credit |
*To be run with minimum 50 students
Trimester VI | ||||
S. No. | Course Code | Course | Credits | Hours |
1 | T6CGM06 | Business Values, Ethics & Corporate Governance | 2 | 20 |
2 | T6CDR04 | Capstone Project | 1 | 10 |
|
| TOTAL CREDITS | 3 | 30 |
1 |
| Area-wise certification course (Compulsory) | Non-credit |
TOTAL CREDITS- 66 (Year -I) + 54 (Year -II) = 120 CREDITS
Specialisations (Electives)
Certifications: NISM, NCFM; Google Certification; SHRM, CPD NOTE:
- Students would be required to choose 3 and 2 Electives from the given basket in trimester IV and V respectively.
- Students would also choose 1 open elective each in Trimester- IV & V from the given basket.
- Any of the Specialisations or given elective courses within specialisation would be offered only if that is opted by 20 students or more.
| Sr.No | Term | Course Code | Name of Subject |
| 1 | IV | Functional (Choose 3 out of 6) | |
| T4EMM21 | Case Based Consumer Behaviour Applications Case Based Sales Management Case Based Management Practices (Compulsory) | ||
| T4EMM22 | Product and Brand Management | ||
| T4EMM23 | Integrated Marketing Communications | ||
| T4EMM24 | Customer Relationship Management | ||
| T4EMM25 | International Marketing | ||
| T4EMM26 | Marketing Analytics | ||
| 2 | V | Sectoral (Choose 2 out of 4) | |
| T5EMM27 | B2B Marketing | ||
| T5EMM28 | Business Models for E-Commerce | ||
| T5EMM29 | Retail & Omni Channel Business | ||
| T5EMM30 | Services Marketing | ||
| 3 | VI | NIL | |
Sr.No | Term | Course Code | Name of Subject |
1 | IV | Functional (Choose 3 out of 5) | |
T4EAF21 | Security Analysis & Portfolio Management | ||
T4EAF22 | Financial Statement Analysis and Business Valuation | ||
T4EAF23 | International Financial Management | ||
T4EAF24 | Management of Bank Lending (Credit Management) | ||
T4EAF25 | Management of Banks & Risk Management | ||
2 | V | Sectoral (Choose 2 out of 4) | |
T5EAF26 | Financial Technology (FINTECH) | ||
T5EAF27 | Derivatives and Risk Management | ||
T5EAF28 | Corporate Taxation | ||
T5EAF29 | Management of Banking & Financial Services | ||
3 | VI | NIL | |
Sr. No | Term | Course Code | Name of Subject |
1 | IV | Functional (Choose 3 out of 6) | |
T4EHR21 | Organizational Development & Change | ||
T4EHR22 | Talent Management | ||
T4EHR23 | Learning & Development | ||
T4EHR24 | Strategic Human Resource Management | ||
T4EHR25 | Human Resource Planning | ||
T4EHR26 | Compensation & Reward Management | ||
2 | V | Sectoral (Choose 2 out of 4) | |
T5EHR27 | Competency Mapping & Performance Management | ||
T5EHR28 | Industrial Relations & Labour Laws | ||
T5EHR29 | HR Analytics | ||
T5EHR30 | HR in Services Sector | ||
3 | VI | NIL | |
Sr.No | Term | Course Code | Name of Subject |
1 | IV | Functional (Choose 3 out of 5) | |
T4EOM21 | Supply Chain & Logistic Management | ||
T4EOM22 | TQM, Six Sigma & Lean Management | ||
T4EOM23 | Operations Strategy | ||
T4EOM24 | Project Management | ||
T4EOM25 | Operations Research | ||
2 | V | Sectoral (Choose 2 out of 4) | |
T5EOM26 | Sales & Service Operations Management | ||
T5EOM27 | Supply Chain Modelling & Analytics | ||
T5EOM28 | Retail Operations Management | ||
T5EOM29 | Manufacturing Planning & Control | ||
3 | VI | NIL | |
Sr.No | Term | Course Code | Name of Subject |
1 | IV | Functional (Choose 3 out of 5) | |
T4EIB21 | International Trade Operations & Documentation | ||
T4EIB22 | International Trade Logistics | ||
T4EIB23 | International Finance & Forex Management | ||
T4EIB24 | International Marketing | ||
T4EIB25 | Cross Cultural Management | ||
2 | V | Sectoral (Choose 2 out of 4) | |
T5EIB26 | Geopolitics & Global Risk Analysis | ||
T5EIB27 | Sectoral Strategy for International Business | ||
T5EIB28 | Customs & Excise Management | ||
T5EIB29 | Emerging Economies | ||
3 | VI | NIL | |
S.No. | Term | Course Code | Name of Subject |
1 | IV | Functional (Choose 3 out of 6) | |
T4EBA21 | SQL for Business Intelligence | ||
T4EBA22 | Data Science using Python | ||
T4EBA23 | Data Visualization using Power BI | ||
T4EBA24 | Predictive Modelling | ||
T4EBA25 | Big Data Analytics & Blockchain | ||
T4EBA26 | Tourism Analytics | ||
2 | V | Sectoral (Choose 2 out of 4) | |
T5EBA27 | Marketing Analytics | ||
T5EBA28 | HR Analytics | ||
T5EBA29 | FINTECH | ||
T5EBA30 | Supply Chain Modelling & Analytics | ||
3 | VI | NIL | |
S.No. | Term | Course Code | Name of Subject |
1 | IV | Functional (All Compulsory) | |
T4ETH21 | Introduction to Global Tourism | ||
T4ETH22 | Travel Agency & Tour Operations | ||
T4ETH23 | International Hospitality Operations and Management | ||
2 | V | Sectoral (All Compulsory) | |
T5ETH24 | Airport & Cargo Operations Management | ||
T5ETH25 | Marketing Strategies for Cultural & Heritage Tourism | ||
3 | VI | NIL | |
Open Electives (Choose any 2 Open Electives)
- Financial Planning & Wealth Management (3) - Finance
- Supply Chain & Logistic Management (3) - Operations
- AI Powered Dashboard Reporting (3) - BA
- International Marketing (3) - IB
- Customer Relationship Management (3) - Marketing
- Marketing of Financial Instruments (3) - Marketing
- Strategic Leadership (3) - HR
- Tourism Analytics (3) - T&H
Area Wise Certifications (1 each) for Dual Specializations
- Sales & Negotiation (Marketing Area)
- NISM Series – V (Finance Area)
- NCFM (Banking Sector Module, Treasury Management Module, Insurance Module) – Finance Area
- Digital HR 2.0 – AIHR (HR Area)
- Supply Chain Analytics (OP Area)
- Data Mining using Power BI (BA Area)
- Export Import Management / Logistics (IB Area)
Trimester I
- Business Communication-I
- Business Statistics Using Excel
- Financial Accounting
- Information Systems for Managers
- Managerial Economics
- Marketing Management-I
- Organizational Behavior
- GACA
- Design Thinking
- Business Analytics
-
Advanced MS-Office by Microsoft
(compulsory for all)
Trimester II
- Business Communication-II
- Business Environment & Policy
- Cost Accounting
- Human Resource Management
- Marketing Management-II
- Operations Management
- Operations Research
- GACA
- Certification Courses*:
- Digital & Social Media Marketing (MSME)
- Green Belt Six Sigma (MSME)
Trimester III
- Business Communication-III
- Business Research Methodology
- Financial Management
- International Business & Geopolitics
- Negotiation
- Sales & Distribution Management
- Strategic Management
- GACA
- Certification Courses*:
- Financial Markets Product & Planning
- Sales Negotiation (MSME)
Trimester IV
- Summer Internship Project
- Consumer Behavior
- Capstone Project
- Functional Elective S1-1
- Functional Elective S1-2
- Functional Elective S1-3
- Functional Elective S2-1
- Functional Elective S2-2
- Functional Elective S2-3
- Open Elective (1)
-
Workshops/Certification course/
Pre-placement Training: - SDGs for Managers
- Area-wise certification course
- Pre-placement training
Trimester V
- Legal Aspects of Business
- Capstone Project
- Sectoral Elective S1-4
- Sectoral Elective S1-5
- Sectoral Elective S2-4
- Sectoral Elective S2-5
- Open Elective (2)
-
Workshops/Certification course/
Pre-placement Training: - Universal Human Values
- Pre-placement training
- Area-wise certification course
- Foreign Language**
Trimester VI
- Value & Ethics
- Capstone Project
Electives
- Integrated Marketing Communications
- Product and Brand Management
- Customer Relationship Management
- International Marketing
- Marketing Analytics
- Digital Marketing & Social Media
- Marketing of Services
- B2B Marketing
- Business Models for Ecommerce
- Retail & Luxury Business
- Security analysis & Portfolio Management
- Financial Statement Analysis and Business Valuation
- International Financial Management
- Financial Technology (FINTECH)
- Mergers, Acquisitions & Corporate Restructuring
- Behavioural Finance
- Trading Strategies & Advanced Equity Research
- Derivatives and Risk Management
- Corporate Taxation
- Banking Insurance and Financial Services
- Organizational Development & Change
- Talent Acquisition and Retention
- HR Analytics
- Learning & Development
- Human Resource Planning
- Compensation & Rewards
- Competency Mapping & Performance Management
- Industrial Relation & Labour Laws
- International Human Resource Management
- HR in Services Sector
- Supply Chain Management
- TQM, Six Sigma & Lean Management
- Operations Strategy
- Production Planning & Control
- Project Management
- Advanced Operations Management
- Sales Operations Planning
- Supply Chain Modelling & Analytics
- Retail Operations Management
- Procurement & Sourcing
- International Trade Operations & Documentation
- International Trade Logistics
- International Marketing
- International Finance & Forex Management
- Port & Shipping Management
- International Business Law, IPR and Contracts
- Customs & Excise Management
- Business in EU and NAFTA
- Sectoral Strategy for International Business
- Resource & Business in Africa
- Data Analytics using R
- Data Science using Python
- Data Visualization using Tableau
- Data Mining using Power BI
- Big Data Analytics
- Cloud Computing with AWS
- Block Chain for Business
- Web & Social Media Analytics
- Financial Modelling
- Marketing Analytics
- Supply Chain Management
- Corporate Governance and CSR
- Cross Cultural Management
- Dashboard Reporting
- Export-Import Documentation
- Customer Relationship Management
- Entrepreneurship Development
- Strategic Leadership
- Sales & Negotiation (Marketing Area)
- Investment Analysis and Portfolio Management- (Finance Area)
- SAP HR/Talent Acquisition from AIHR (HR Area)
- Supply Chain Analytics (OP Area)
- Artificial Intelligence with Python (BA Area)
- Export Import Management/Logistics (IB Area)
Credit System
The concept of credit is used to compute the workload of a course. As per norms, a three-credit course requires a commitment of about 30 hours from students for classroom teaching pedagogy (usually 20 sessions of 90 minutes each) and the Experiential learning activities to be utilized for group activities and assignments.
| S. No | Courses | No. of Subjects | Terms | Credits |
|---|---|---|---|---|
| 1 | Core Courses | 27 | I-IV | 67 |
| 2 | Elective Courses | 12(5+5+2) | IV-V | 36 |
| 3 | Industry Oriented Certifications | 5(3+2) | I-V | 05 |
| 4 | SIP | IV | 03 |
|
| 5 | Pre-Placement Trainings | 2 | V-VI | 05 |
| 6 | Capstone Project | IV-VI | 05 | |
| 7 | Workshops | 4 | I-V | 05 |
| 8 | Trimester End Viva | 1 | I-V | 03 |
| Total Credits | 51 | I-VI | 129 |
Dual Specialization
JSB’s flagship PGDM program offers Dual Specialisation in the 2nd year wherein students can choose any 2 specialisation areas out of six domain areas i.e. Marketing, Finance, Human Resource, Operations & Supply Chain Management, Business Analytics and International Business.