For Admissions Inquiries, info.jsb@jaipuriaedu.in, +91 9717335551

For Admissions Inquiries, info.jsb@jaipuriaedu.in, +91 9717335551

Consumer Brand Relationship: How Masstige Brand Make Consumers Happy in a Dynamic Social Environment

Consumer Brand Relationship: How Masstige Brand Make Consumers Happy in a Dynamic Social Environment


At the Jaipuria School of Business, Opportunities are unlimited


Our students Vishita Sangal and Saurabh Singh of PGDM batch 2022-2024, under the mentorship of Prof Nitin Kr Saxena participated and presented a research paper “Consumer Brand Relationship: How Masstige Brand Make Consumers Happy in a Dynamic Social Environment” at CERE 2023, an international conference at IIM Indore.


The paper was well appreciated.

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