Our PGDM Batch 2025–27 had the privilege of attending an insightful session on “Glimpses of AI in Marketing” with Sudhanshu Soumyan, Brand Strategy Consultant at Brandroid Consultancy.
The session shed light on the theme “AI in marketing: Creativity and Social Media in the age of Intelligent Engagement”. Mr. Soumyan traced the history of AI, from the very first deepfake video to its rapid evolution, and emphasized how creativity continues to be the driving force behind impactful marketing campaigns.
He also introduced students to a range of AI tools that can not only enhance academic projects but also add value beyond the classroom. We extend our heartfelt gratitude to him for sharing his expertise and inspiring our future leaders.
