Jaipuria School of Business

The facilitators of your success

DEPARTMENT

Marketing

DEGREES

BE, MBA, PhD

EXPERIENCE

26 years

Dr. Namita Nath is BE (Chemical Engineering), MBA and PhD, having a rich blend of Corporate and Academic experience of over 26 years. She has 10 years of industry experience having worked in domains such as e-commerce, IT, textiles, petrochemicals.

Dr. Namita has an extensive academic experience of over 16 years in teaching and mentoring of management students. All through her academic career she has been actively involved in looking after the academic activities of the college in her capacity as Chairperson – PGDM Programme as well as Dean Academics. Apart from handling academic chair she has also handled key responsibilities of Student Mentoring Programme.

Dr. Namita has actively been involved in organizing FDPs, MDPs, Workshops, Guest Lectures; developing case studies and research work.

Some of her key interest areas of research include Digitalization of Marketing; Business-to-Consumer E-commerce; Digital transformation; Entrepreneurship. She has published numerous research papers in SCOPUS, ABDC and UGC-Care listed journals as well as conference proceedings. Dr. Namita has also published books and book chapters.

Additionally, she has been Elsevier Reviewer for journals of marketing as well as Emerald Emerging Markets Case Studies. Dr. Namita has won award for her case study “Vodafone Marketing Communication” published in Emerald Emerging Markets Case Studies.

Dr. Namita Nath
Marketing