The Psychology of Consumer Behavior: Exploring Consumer Insights through Research
Introduction: Understanding consumer behavior is crucial for businesses seeking to thrive in competitive markets. The realm of consumer behavior psychology explores the intricate dynamics that govern consumers’ choices, preferences, and purchase decisions. Drawing upon research conducted at JSB Ghaziabad, One of the Top PGDM colleges in Delhi NCR, this article delves into the multifaceted nature […]
The Future of Marketing: Trends and Innovations Shaping the Marketing Landscape
Introduction: As we stand on the cusp of a new era in marketing, characterized by unprecedented technological disruptions and changing consumer behaviors, businesses are faced with the imperative to adapt and innovate in order to stay competitive. At JSB, One of the best pgdm college in delhi ncr , scholars and practitioners are at the […]
Supply Chain Resilience: Strategies for Mitigating Risks in Global Business Environments – Perspectives
Introduction: The globalization of markets, coupled with technological advancements and geopolitical complexities, has heightened the vulnerability of supply chains to various risks and disruptions. From natural disasters and geopolitical tensions to pandemics and cyber-attacks, organizations face a myriad of threats that can disrupt the flow of goods and services and undermine business continuity. In response, […]